Kroger confirms discontinued popular product line after customers wonder why they cant find their
KROGER has confirmed it is discontinuing a line of popular health products.
Shoppers will be disappointed after complaining they couldn’t find these items at their local store.
Kroger confirmed last week that its own-brand Simple Truth kefir products “are on the verge of being discontinued.”
Kefir is a milk-fat drink made from fermented milk and is known for its powerful probiotic properties.
Simple Truth had three versions available - unflavored, strawberry, and vanilla.
But it is unlikely shoppers will be able to find these items at their local Kroger or affiliate store again.
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One customer recently tweeted the brand to ask: “Did you guys stop making your kefir product line? I can't find them at Kroger anymore in the Dallas Fort Worth metro area.”
The store replied: “Hi there! We're sorry to hear you haven't been able to find this item.
“Our system is showing that this item is on the verge of being discontinued. We deeply apologize for any inconvenience!”
While the Simple Truth product is being discontinued, other premium brands of kefir are still available at the retailer including Lifeway and Redwood Hill Farm.
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ABOUT SIMPLE TRUTH
Simple Truth is a Kroger brand focusing on healthy, simple, and unique products at affordable prices compared to name brands.
You can find other items from this line at your local Kroger, affiliate store, or online at Kroger.com.
To save money next time you are shopping for Simple Truth products, check out the store’s digital coupons online for discounts of up to $2.
MORE DISCONTINUED ITEMS
But kefir isn’t the only product that has lately been discontinued at Kroger.
Customers were heartbroken earlier this month to learn that the store has axed its much-loved Ooey Gooey Jumbo Cinnamon Rolls.
The product was a store-brand rival to a similar offering from Pillsbury, but many shoppers preferred the Kroger option.
Some on Twitter were beside themselves once they realized the item was discontinued.
“I need Kroger to bring back the ooey gooey cinnamon rolls,” wrote one. “They're better than Pillsbury. My life hasn't been the same since.”
Another posted: “Hey, Kroger, what happened to the ooey gooey jumbo cinnamon rolls? Literally a holiday tradition at my house and they’re nowhere to be found.”
The supermarket version of a popular chocolatey breakfast cereal was also a favorite but this too has been discontinued.
Kroger tweeted a customer who asked about the cereal, responding: "Unfortunately, our Kroger cocoa crispy rice cereal has been discontinued.”
After the backlash, the store wrote: “We'll let our leadership know you'd like us to bring it back."
Kroger isn’t the only company that is discontinuing items.
Read More on The US Sun
See which fan-favorite kids’ snack has been scrapped at Aldi.
And learn why one of the most popular ice creams ever was axed by Klondike after 40 years.
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