Frederic Fekkai Has a New Line, Bastide, That Makes Getting a French-Girl Vibe Even Easier
Bonjour beauty! Frédéric Fekkai, one of the biggest hairstylists in the world, is now bringing Bastide Aix-en-Provence, a non-toxic French home and lifestyle brand born in the South of France, to the United States.
Think crystal potpourri, candles, fragrances and lotions all made by expert “Beautisans” from family-owned businesses. Fekkai and his wife, Shirin von Wulffen, were such fans of the brand, which was launched in 1991, that they decided to acquire and reimagine it to bring a touch of his hometown across the ocean.
Prediction: It’ll be a hit for Francophiles yearning to get a piece of the country’s charm, no passport required. And for those looking to add more “clean” products to their routines, the entire line is made without parabens, sulfates and petroleum.
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Check out these goodies that’ll make your entire life smell like a Provence-inspired dream:
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